Bentley Prince Street Launches the Mystic Journey Collection

by Joanne De Palma

Bentley Prince Street
Reva Revis, 312-923-8186
Joanne De Palma, Inc.
Corinne Patrice, 212-399-4062

Collaboration with Renowned Designer Emphasizes Human Connection to Nature

Sophisticated Patterns and Vibrant Color Palette Define the Collection

INDUSTRY, Calif., February 21, 2008 -- Bentley Prince Street, a leading manufacturer of stylish floorcoverings for nearly three decades, today launched Mystic Journey", a collection of five carpet patterns designed by New York-based designer Joanne De Palma. All five styles -- Falling Rain, Vortis, Future Connections, Intuitive Impulse and Journey's Path– are available in broadloom. Falling Rain is also offered in 18" X 18" carpet tile.

"Through the Mystic Journey Collection, we have created a visual translation of this incredible experience into floorcovering designs."

"As part of our Mission Zero" goal of eliminating any negative impact our company has on the environment by the year 2020, Bentley Prince Street is constantly seeking opportunities to partner with designers who share our sensitivity to our vulnerable planet and who also understand the critical role that interior design elements have in our journey toward sustainability," explained Anthony Minite, president of Bentley Prince Street. "Joanne De Palma’s combination of design talent and thoughtful pursuit of sustainable design materials make her a natural fit in the Bentley Prince Street design studio."

According to Ms. De Palma, Mystic Journey was inspired by her 900-kilometer walk through Europe. This journey took her through desert terrain, mountains, modern windmill farms and ended in a small village on the Atlantic Ocean.

"This journey opened my heart and my mind to the profound sense of connection between human beings and nature," explained Ms. De Palma. "Through the Mystic Journey Collection, we have created a visual translation of this incredible experience into floorcovering designs."

The linear patterning in Falling Rain captures the randomness and repetition of rainfall. Vortis features a swirling pattern that captures the three-dimensional quality of the vortex form. The star-like motif of Future Connections has intersecting vertical and horizontal lines that symbolize the vast geometric pattern of the universe. Energy and constant motion are translated into repeating concentric shapes in Intuitive Impulse. And finally, Journey’s Path is a directional representation of the space between two points on a journey.

Ms. De Palma’s mission is to emphasize the connectivity of all life through the design, production, distribution and installation of sustainable interior design elements.
"I chose to work with Bentley Prince Street because their Mission Zero promise aligns perfectly with my dedication to the health of the planet through considerate use of sustainable materials, responsible manufacturing practices and continuing support of environmental causes," explained Ms. De Palma.

According to Mr. Minite, all five patterns in the Mystic Journey Collection are manufactured with 50 percent recycled nylon. Also, High PerformancePC" is the now the standard backing system on all Bentley Prince Street broadloom products. This unique latex formulation recovers mineral residual from the paper recycling industry in an environmentally friendly fashion, resulting in a minimum average 10 percent post-consumer recycled content by total product weight.

Bentley Prince Street manufactures and markets award-winning broadloom and carpet tile products for commercial interiors across the globe. Bentley Prince Street is committed to sustainable commerce and innovations to integrate style and function with environmental practices through its Mission Zero" goal of eliminating any negative impact it has on the environment by the year 2020. With the industry’s most comprehensive vertical carpet manufacturing facility, the company maintains third-party certification to the ISO 9001 Quality Management System and the ISO 14001 Environmental Management System. Based on Los Angeles County, California, Bentley Prince Street is a subsidiary of Interface, Inc., a global provider of floorcoverings. For more information, please visit

Joanne De Palma Incorporated, located in New York City, is an environmentally, socially and fiscally conscious interior and product design company with over twenty years experience in high-end interior design and decoration.